Why We Started Fyrenzo

Our first espresso machine broke down eleven months after we bought it from a well-known department store. When we called the manufacturer, they told us it had never been registered under warranty - it had passed through three resellers before it reached the shelf, and nobody could say where. Replacing the part cost more than a new machine, so we didn't bother.

That's the gap we built Fyrenzo to close. We buy every espresso machine, air fryer and stand mixer directly from the manufacturer, so the warranty card in the box is real and the serial number checks out. We test a sample from every batch ourselves before it ships, and we price against the manufacturer's cost, not against what a showroom thinks it can charge for a nice display.

We're still a small team - most support calls get answered by someone who has personally descaled the machine you're asking about. That's not going to change as we grow.